If you’re looking for the best time to buy sneakers, you’re in the right place! While you can find sneaker deals year-round, certain times of the year offer significantly better savings. Knowing when to shop for sneakers can help you score the best deals on popular brands like Nike, Adidas, and New Balance.
In this article, you’ll discover exactly when the best time to buy sneakers is and how to take advantage of these seasonal sales to save big.
Why Knowing the Best Time to Buy Sneakers Can Save You Money
Shopping for sneakers at the right time can make a huge difference in how much you spend. Retailers often offer deep discounts during specific holidays and sales events to clear out inventory or launch new collections. By knowing the best time to buy sneakers, you can plan your purchases and save money on your favorite brands.
Here are the best times of the year to shop for sneakers and how to make the most of these opportunities:
1. Black Friday is The Best Time to Buy Sneakers 🦃
Black Friday, the day after Thanksgiving, is obviously the time of the year to buy sneakers. Brands like Nike, Adidas, and Puma offer substantial markdowns both in-store and online. Sneaker retailers and online stores frequently offer site wide discounts, bundle deals, and even exclusive limited-time releases. Shopping on Black Friday can save you anywhere from 30% to 85% on sneakers.
Tip: Sign up for newsletters from sneaker brands and retailers to get early access to sales and exclusive promo codes.
2. Cyber Monday is The Second Best Time to Buy Sneakers 🤖
If you miss out on Black Friday deals, Cyber Monday is the next best option. Dedicated to online shopping. Often, brands will extend their Black Friday deals into Cyber Monday or introduce new online-exclusive discounts.
Tip: Use browser extensions like Honey or Rakuten to apply automatic discount codes and earn cashback on your purchases.
3. Back to School 🎒
Late summer, especially August, is another prime time to buy sneakers. Retailers target students and parents preparing for the new school year by offering sales on clothing and footwear. During this period, you can find buy-one-get-one (BOGO) deals, bundle offers, and student discounts on sneakers.
Tip: Some sites like Foot Locker, Champs, Joe’s New Balance and Nike offer student discounts year round.
4. Presidents Day 👶
Presidents Day in February is an underrated sales event for sneaker shopping. Many stores use this long weekend to clear out winter inventory and introduce spring collections. This results in substantial markdowns on sneakers, especially older models.
Tip: Shop online for off-season sneakers, as retailers often slash prices on cold-weather styles during Presidents Day sales. “Buy boots in the summer and crocs in the winter”
5. Memorial Day 🎖️
Memorial Day marks the unofficial start of summer and brings with it numerous sales. Sneaker brands and retailers take advantage of this holiday by offering generous discounts to clear out spring inventory.
Tip: Look for early Memorial Day sales, as many retailers start offering discounts a week before the holiday.
6. Labor Day ⚒️
Labor Day in early September is another strategic time to buy sneakers. Retailers clear out summer stock to make room for fall collections, leading to significant savings.
Tip: Stack store sales with manufacturer coupons or store loyalty rewards to maximize your savings.
Bonus Tips to Save on Sneakers Year-Round
• Use Cashback Websites: Shop through platforms like Rakuten to get cashback on sneaker purchases.
• Follow Sneaker Deal Forums: Communities like r/MidSoleDeals on Reddit share real-time deals and coupon codes.
• Sign Up for Rewards Programs: Join loyalty programs at stores like Foot Locker, Nike, and Adidas for exclusive offers.
• Shop Off-Season: Buy sneakers meant for another season when they’re out of demand for better deals.
• Consider Outlet Stores: Nike, Adidas, and Puma outlets often have deep discounts on past-season styles.
By planning your sneaker purchases around these key sales events and using money-saving strategies, you can stay stylish without breaking the bank.
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I scour the web to find the best sneaker deals so you don’t have to. Expect up to 75% off your favorite brands, including New Balance, Nike, Adidas, and more—all brand new and 100% authentic. Plus you will learn how to save even more money on New Balances and other popular sneaker brands.
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